As the daughter of Cuban refugees and a first-generation college graduate, I initially chose to study business for its stability, with marketing appealing as the most creative branch. My first role at a full-service multicultural marketing agency gave me a firsthand look at how all the pieces of marketing fit together. While working as an Account Coordinator for Coca-Cola and Amtrak, I was drawn to the work of the agency’s Graphic Designers and began teaching myself design through small projects for friends.

With deep gratitude for my agency experience, I took the leap into full-time freelance design in 2013. My transition from graphic design to UX/UI was natural: as the sole designer on projects, I needed to align user needs with business goals, organize content, and create websites that were intuitive and user-friendly. This led me to study UX principles early on and integrate them into every project I work on.

Being a watercolor artist, I often blend hand-painted elements with digital design, creating truly unique work across platforms. This combination of marketing experience, extensive graphic design expertise, UX sensibilities, and artistic painting allows me to bring creativity, storytelling, and a personal touch to every project—from branding and marketing materials to websites, digital products, and illustration.

I find joy in bringing someone’s vision to life in a way that exceeds expectations, achieving a balance between user needs and business goals while delivering simple, intuitive, and beautiful design.