Brand Refresh & Guidelines Development

For this client, I led a full brand refresh that modernized their visual identity while preserving the essence of the original brand. I updated their logo to a cleaner, more contemporary design that aligned with their values and long-term goals. As part of the rebrand, I developed their first comprehensive set of brand guidelines, establishing clear standards for logo usage, color palettes, typography, and overall design direction. From there, I extended the new visual identity into key internal branding elements such as email signatures and business cards, and created a suite of trade show materials including banners and brochures. Together, these pieces helped create a cohesive, consistent presence across all touchpoints.