Brand Identity Extension & Campaign Design

A bespoke visual system I developed as a premium sub-brand for Atomic Revenue’s flagship client promise. This project involved evolving the core identity into a specialized campaign aesthetic across digital and print collateral. Challenge: To create a high-stakes visual identity for "The Million Dollar Growth Pact" that signaled a premium, exclusive commitment to clients while remaining tethered to the established Atomic Revenue parent brand.

Solution: I architected a bespoke brand extension that introduced a refined color palette and elevated typography, specifically designed for high-level sales decks and marketing collateral. By balancing brand recognition with campaign-specific innovation, I delivered a cohesive suite of assets—from digital one-sheets to executive presentations—that reinforced the authority and scale of the Million Dollar Growth Pact.