Seasonal Campaign Animation

Working from creative briefs and established style guides, I conceptualized and designed an “out-of-the-box” creative approach for a long-term client. While the brand typically adheres to strict guidelines and lifestyle photography, this seasonal campaign allowed me to explore a more playful, animated illustration style. The deliverables included eye-catching email headers, animated banners, and static ads in multiple sizes, optimized for cross-platform distribution and advertising partner use. This project demonstrates my ability to balance brand consistency with creative experimentation, bringing fresh storytelling and visual energy to a campaign while maintaining usability and engagement across all touchpoints.